Designing the Future: Where UX Strategy Meets AI & Human Insight

With 12+ years in product design, I build AI-powered, data-smart platforms across SaaS and Web3 ecosystems. My work blends usability, strategy, and system thinking — helping businesses grow through user-centered innovation

Project Case Studies

What I Do

Like Tony Stark in the lab — but with post-its, personas, and prototypes — I blend strategy, empathy, and technology to craft experiences that are not just smart, but human-first.

Whether it’s designing an AI-driven health dashboard or untangling a Web3 onboarding flow, I lead with deep UX research: stakeholder interviews, usability testing, behavioral mapping, and data synthesis.

Using MoSCoW prioritization, accessibility standards (WCAG), and iterative design cycles, I ensure every decision is purposeful — and every screen is usable, scalable, and inclusive.

My process moves from whiteboard chaos to pixel-perfect clarity — translating complexity into simplicity, and vision into impact.

My goal? To build digital products that don’t just look good, but feel right — empowering users while driving measurable business value.

Craft Inclusive, Research-Driven Experiences

I lead user-centered design backed by qualitative and quantitative research, ensuring accessibility compliance (WCAG) and usability for all.

Drive UX Strategy with Clarity & Impact

From stakeholder workshops to MoSCoW prioritization, I align user insights with business goals to shape effective design roadmaps.

Champion Evidence-Based UX Decisions

I translate research into wireframes, prototypes, and testable hypotheses—iterating based on behavioral patterns, A/B testing, and feedback loops.

Architect Scalable, Accessible Design Systems

I build modular UI libraries with accessibility baked in, enabling consistent, efficient cross-platform design and faster handoffs to development.

Collaborate Across Disciplines for Real Outcomes

I work closely with PMs, engineers, and QA to ensure designs are technically feasible, inclusive, and aligned with product strategy.

Built like Stark Tech

Designed for Humans

Work Experience.

Amazon

Senior Visual Specialist

March 2013 – June 2021

Trane Technologies

Senior UI/UX Designer

June 2021 – July 2022

KnackForge

Senior Product & UX Designer

July 2022 – Present

About Me.

Hi, I’m Joshua — Designer. Strategist. Technologist.

I don’t just design interfaces — I craft meaningful experiences that blend empathy, accessibility, and innovation. With 12+ years shaping SaaS, AI, and eCommerce products, I turn complexity into clarity through research-driven UX.

From AI-powered healthcare tools to enterprise dashboards, my work lives at the intersection of design systems, human behavior, and business goals.

Like an Avenger with a Figma file, I believe great design isn't just about aesthetics — it's about solving the right problems. Whether I’m leading UX strategy, mentoring teams, or aligning stakeholders, I design for impact, inclusion, and scale.